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Sexual Assault Awareness Month

January is Sexual Assault Awareness Month at UBC

What is Sexual Assault Awareness Month?

Since 2010, January has been Sexual Assault Awareness Month at UBC. SAAM is a month filled with events and messages that aim to raise awareness and understanding about sexual assault, and what we can do to help prevent it. This month is a collaboration among many campus partners, and we encourage you to join the conversation. 

SAAM Events

Wear a denim day sticker

Wear denim and a Denim Day sticker on January 17th to show your support for ending sexual assault on campus and world-wide.

Join the conversation, because sexual assault is everyone’s issue. Get your sticker at the following locations:

  • Centre for Student Involvement and Careers, Brock Hall, 1036 - 1874 E Mall  View Map
  • Sexual Assault Support Centre, UBC Student Nest, 3127 - 6133 University Blvd View Map 
  • Wellness Centre, Irving K Barber, 183 - 1961 East Mall View Map


In 1998 an Italian court overturned a rape charge because the victim was wearing tight jeans. The ruling stated that because the victim's jeans were so tight, she needed help to remove them and as a result, gave consent to her attacker.

Enraged by the verdict, people around the world launched into protest, showing support for the victim by wearing denim to their places of work. Denim is now an internationally recognized symbol of support for survivors of sexual assault. Wear denim and show your support.

Denim Day Sticker

What is sexual assault?

What is sexual assault?

Sexual assault is any unwanted sexual contact within or outside a relationship

It can include anything from unwanted sexual touching to forced sexual intercourse without a person’s consent, and also includes the threat of sexual contact without consent.

Sexual assault affects people of all ages, genders identities and expressions, racial identities, abilities and sexual orientations

Most people know the person who assaulted them. They can be someone the survivor knows a little, such as a first date, or very well, such as a good friend or partner. Sexual assault can involve situations where sexual activity is obtained by someone abusing a position of trust, power, or authority. Many people do not tell anyone of their assault, or even realize it was an assault, until months or years later.

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SAAM Toolkit

Are you a student, faculty or staff member wanting to help spread the word about SAAM?